Usha Haley, W. Frank Barton Distinguished Chair in International Business, was recently interviewed by CheddarTV and Quartz on the recent problems experienced by Boeing and its turnaround strategy.
Haley was quoted in Quartz: “‘The cultural issue was a shift from quality and innovation to cost cutting,’ said Usha Haley, a professor at Wichita State University’s business school and a longtime Boeing watcher. The problem, she said, is Boeing’s outsourcing, a move that started more than 20 years ago when Boeing spun off Wichita-based Spirit AeroSystems, which builds fuselage parts. ‘When you outsource manufacturing, you lose control over quality and coordination,’ Haley said.”