Fairmount College Faculty: How Lisa Parcell makes research approachable

Photo of Lisa Parcell.

Chances are, you’ve mixed up a Betty Crocker cake mix, added Nestle chocolate chips to a batch of cookies or sprinkled Morton salt onto your popcorn.

But can you recall the last advertisement you’ve seen for any of these products?

The ubiquity of these household items goes unquestioned by most, but not by Lisa Parcell, Betty and Oliver Elliott associate professor for the Elliott School of Communication.