The Barton School has partnered with Helm Inc., a leading technology and services provider serving the automotive aftermarket, to initiate a collaborative research project to create “data-driven consumer insights.” With substantial undergraduate students’ involvement, the project investigates consumer attitudes and preferences toward extended warranties across multiple product lines and identifies the key factors driving consumer decisions to adopt extended service programs.
The project will be split into three parts concluding at the end of the fall 2023 semester. Students will produce a comprehensive report of in-depth analysis of business models employed by companies offering extended warranties in the consumer electronics, consumer appliances, and vehicle industries. Students will also identify key factors driving consumer decisions in the aforementioned industries. Finally, the research team will conduct additional data analysis by implementing advanced machine learning techniques on consumer reviews for extended warranties to determine the driving factors of extended warranty adoption.