Wichita State shortstop uses her art and athletic ability to build her NIL brand

Wichita State senior Sydney McKinney is a student-athlete made for the era of name, image and likeness opportunties.

McKinney is a softball All-American, artist, entrepreneur, and diligent brand manager for herself. When NCAA and college administrators conceived of NIL benefits – compensating student-athletes for their talent and time – McKinney is the perfect example of the intended outcome.