Econ Bites on the Go features Dr. Ying Yang

The next Econ Bites on the Go will take place at noon on April 15 via Zoom (meeting ID 952 4019 5674, passcode 200). The episode will feature economist Dr. Ying Yang discussing how feedback design motivates the next generation of salespeople.

Yang is motivated by her own working experience in sales and is an assistant professor of marketing at the University of Iowa. She studies sales force compensation and marketing strategies. Her research combines theoretical game theory and behavioral economics, aiming to understand the motivation of the sales force and derive optimal strategy recommendations. She has published in the Journal of Marketing Research, Quantitative Marketing and Economics, and Marketing Letters.

Econ Bites on the Go was created by Wichita State’s Department of Economics and the Institute for the Study of Economic Growth to provide students and faculty members an opportunity to interact with top-tier economists.

Each talk lasts one hour. For the first 20 minutes, Siyu Wang, assistant professor of economics at Wichita State, asks students questions that provoke the guest speakers into a deeper examination of their work and how they see the world. The guest speaker then has 20 minutes to summarize his or her life-long research. The last 20 minutes is a question and answer session, with students and professors interacting with the guest speaker and asking any questions they have in mind.