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Lauryn McIntyre is learning how to build a brand that helps HSI Wealth Strategies get the word out to people in the aviation industry that HSI understands their financial needs.

“Very pilot-centric, very pilot-focused,” she said. “I’ve learned a lot about the aviation industry in my time there.”

McIntyre, a Wichita State University senior, worked with a designer to create an HSI logo that invokes aviation. She also organizes the HSI’s marketing plan, networks with pilots and updates the website to highlight the firm’s expertise.